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BUSM1042Analyst JourneyBack to journey map

Module 01 · Week 1 · Individual mission

Frame the Problem Before Choosing the Tool

Build the question before you choose the tool.

About 7 minutes. There is no timer.Formative practice only. No assessment marks.1 Insight Capsule on completionSLO1SLO3SLO4
Mission statusNot started
  1. 1BriefingCurrent
  2. 2Worked exampleNext
  3. 3Case boardNext
  4. 4CheckpointsNext
  5. 5ReflectionNext
  6. 6CompleteNext

Start here

Briefing

A manager often starts with a symptom such as falling sales. That symptom is not yet a clear analytics problem.

Your job is to identify the decision, frame a question that data can help answer, recommend a suitable first analysis, and protect data that is not needed.

Practice boundary

Your answers and progress are kept only while this page remains open. Refreshing or closing the page resets them. Your answers are not stored on this device or sent to a server.

Game economy

Build Momentum without risking XP

+3Correct checkpoint
−1First incorrect check in a checkpoint
100 XPAlways recoverable through retry

You begin with 3 Momentum. Any held points return when you solve that checkpoint. Momentum never falls below zero and never changes assessment marks. Complete the mission to open one transparent reward draw.

What you will practise

  1. Identify the decision behind a business symptom and frame one specific analytics question.SLO1
  2. Recommend a proportionate first analysis and tool for the question.SLO3
  3. Explain why unnecessary personal data should be excluded before analysis begins.SLO4

5 terms for this mission

Business symptom
A visible sign that something may need attention, such as falling revenue or longer waits.
Decision
A choice a manager can make after reviewing evidence.
Analytics question
A specific question that data can help answer for a decision.
Proportionate analysis
The simplest suitable analysis for the question and evidence.
Data minimisation
Collecting and using only the data needed for a stated purpose.

All businesses, people, and data in this mission are fictional.